英文版

E-commerce Operation

Build user assets for brand
Increase sales revenue

official E-commerce operation | community operation | user acquisition | channel operation

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Brand E-commerce Operation

Yeezon has been providing self-operated e-commerce service since 2015 and has served more than 100 brands in fashion industry. Based on successful experiences in the private traffic growth, we can propose tailored operation strategies for different brands to achieve building user assets of the brand and improving sales based on data-driven analysis.

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Online Store Operation

We plan efficient and user-friendly store reaching paths to convey brand concept and realize user engagement. According to user behavioral data analysis, to match high intention products precisely, thereby increasing the conversion, repurchase and associated purchase rate of the online store.

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Design structure of the Brand’s online store

Sort out and setup E-commerce operation processes

Plan selling strategies of Pop-up store and special products

Executive routine promotions

Creative UI design and development

Optimize reaching points and traffic paths

Smart product operations and re-order system

Flexible management of Omni-channel inventory

Order management and statistical analysis

Online customer service with the brand's tone

Timely data analysis and summary for operation adjustments

Making annual operation plan through market/shopping festival analysis and competitor research

Community Operation

We create IP-based community customer service and build a content matrix base on the brand positioning. We leverage in-the-shop sales and distribution channels to gently reach the communities with added-value. By analyzing tags, activation and shopping behavior of customers, we can identify super users, place “virus-spread” seeds accurately and expand distribution channels.

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Community Operation

We create IP-based community customer service and build a content matrix base on the brand positioning. We leverage in-the-shop sales and distribution channels to gently reach the communities with added-value. By analyzing tags, activation and shopping behavior of customers, we can identify super users, place “virus-spread” seeds accurately and expand distribution channels.

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Cultivate private traffics through new product launches/routine promotions/brand operations

Create and manage communication wordings

Social customer service interaction and advisory services

Produce and implement scenario-specific chat scripts

Guide users with tracking code

Track and analyze user behavior

Collect user purchase history

Intelligently classify user tags

Personalized recommendation strategy

Identify key users in diverse levels

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Channels Operation

We optimize and expand sales channels of the brand, assist to assess, and make relevant benefit strategies of each party. Driven by revenue targets and quantitative assessment, carry out circle marketing to direct offline consumers to the brand’s private traffic pool and manage close-loop private traffic operation to achieve win-win for different parties.

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Synergy direct-sale store sales, shopping guides and agencies

Link offline consumers to increase stores’ sales

Virus user acquisition through creative and interesting interaction

Combine marketing events to urge sharing and acquisition

Discover super users and grow customer base

Plan and operational support on distribution system

Connect crossover between different industries

Technical Solutions

Product matrix dedicated for private traffic business | official platform for people-goods-place| in-depth integration of WeChat Work/WeChat official account/WeChat Mini-program | channels/user activation tracking| customized user path| collect user behavioral data

Online store solution

Official e-commerce channels: online store for PC, mobile, app and WeChat mini program

Business system integration: OMS, CRM, ERP, online customer service tool, third-party analysis system, etc.

Customized user experience: combining brand positioning and its targeted group, to realized exclusive user journey, and perfectly matching online shopping with offline consumption experience.

Community Management Middle Platform

Managing the community content matrix in an ordered and efficient way

Tracking visitor behavior with QR code assets that used in WeChat official account, WeChat Work, and WeChat mini programs, real-time monitor performance

Creating secondary distribution network, which can synergy staff, shopping guide and KOC, to improve both customers’ ratings and sales performance

Full-chain Data Platform

Analyzing aggregation data which focuses on customers and carrying out user operations based on data

Tracking customer’s full-chain behavior data like PVs, sharing and orders, and assessing operational effectiveness based on the data report

Identifying potential super users from the private traffic pool based on activation/ “virus-spreading” level, sales contribution, etc. and assist in accurate personalized marketing

Youhaosuda (YHSD): a marketing tool focused on fashion industry’s private traffic operation

Cases

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About Us

Focus on fashion industry | data driven e-commerce operation
Build-cultivate – activate – grow user assets| achieve multiple sales increase

Founded in 2011, Yeezon is devoted to enhancing the efficiency of traffic usage and take the advantage of its long-term value. We have pioneered to launch a brand marketing tool in China: Youhaosuda (YHSD). For driving the growth of a brand’s private traffic business, it has fruitful accumulation on product, technology, and workforce.

Yeezon e-commerce operation team is made of a group of members from well-known FMCG brands, top e-commerce platforms and leading technology companies. Based on market insights and user data analysis, we propose tailored solutions and provide full-scope private traffic operation services. In the end, we help brands to achieve multiple growth on private traffic business.

Yeezon has 85 intellectual property rights and a comprehensive product matrix for private traffic e-commerce. Set foot in the business development needs of the brand, we provide system integration and customized services. By leveraging technical ability to ensure private traffic effectiveness, synergizing the brand’s official online store, WeChat official account and WeChat Work, Yeezon can help the brand to achieve building digital user assets and precise personalized community marketing.

service

About Us

Focus on fashion industry | data driven e-commerce operation
Build-cultivate – activate – grow user assets| achieve multiple sales increase

Founded in 2011, Yeezon is devoted to enhancing the efficiency of traffic usage and take the advantage of its long-term value. We have pioneered to launch a brand marketing tool in China: Youhaosuda (YHSD). For driving the growth of a brand’s private traffic business, it has fruitful accumulation on product, technology, and workforce.

Yeezon e-commerce operation team is made of a group of members from well-known FMCG brands, top e-commerce platforms and leading technology companies. Based on market insights and user data analysis, we propose tailored solutions and provide full-scope private traffic operation services. In the end, we help brands to achieve multiple growth on private traffic business.

Yeezon has 85 intellectual property rights and a comprehensive product matrix for private traffic e-commerce. Set foot in the business development needs of the brand, we provide system integration and customized services. By leveraging technical ability to ensure private traffic effectiveness, synergizing the brand’s official online store, WeChat official account and WeChat Work, Yeezon can help the brand to achieve building digital user assets and precise personalized community marketing.

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